RE: The Campaign Trail (wait a minute, this is old news, isn't it?)

"So Wassup?"

"...change."

"True."

Since it's been a good 6.5 months ever since I first saw Obama's WASSUP ad (wow, I'm just a tad bit late, ain't I?) and since I'm STILL able to recall what the commercial was about, I should conclude that this ad campaign - just like its Budweiser counterpart - was a very effective one.

You can pretty much sum up the message of the ad in the following phrase "The U.S. has a lot of problems. Obama can fix them."

Specifically, we're referring to the economy, the Iraq war, lack of health care, and natural disasters, several key issues in the election. The commercial is set up so that - one by one - the problems will be explained out. The fact that the commercial used 4 guys who - 8 years previously - were living an awesome, problematic life as they watched the game and drank Budweiser only emphasizes the fact that the U.S. is in pretty deep sludge if these oh-so-happy fellows can cry and get genuinely mad at each other. Then you enter Barack Obama and the guy on the couch smiles the second genuine smile of the commercial (the first belonged to Obama himself) as the viewer suddenly realises "This guy has it! Obama is the man!"

By the way, I wrote this entire blog post without rewatching the commercial. Like I said before, since I was able to describe the commercial and how it works as well as I just did, this commercial really does stick to the head and Obama's campaign had an awesome commercial. "True."